So here’s the story; Vasakaronan wanted a place on their site where they could present buildings in the making.
Väck pengarna
In early 2008 Swedbank and Saatchi and Saatchi launched the campaign “Wake up the money”. The idea was to for people to take their “sleeping” money laying on saving accounts with low interest and invest them in funds.
At Starring we got the prestigeful mission to develope a campaign-site and ofcourse some banners. The site was designed as a bank-office and intro would give the impression that you were the first one to get there (early bird catches the worm, or whatever).
Since the offices opened at 6 am during the campaign instead of 9 am, one function on the site were to fill in your phone number and you would get a call early next morning reminding you to get down to your local office and wake up your money. The tone of the voice would range from gentle to aggressive depending on your choice. Needless to say we did get some prank calls, but since boys will be boys what can you do.
Other functions on the site would include a calculator in which you could se how much money you would have earned if you had invested them in Swedbank funds years ago (thank god the financial crisis didn’t happen six months earlier). You could send in your own suggestions how to wake up money aswell read a guide on how to find sleeping money yada yada yada.
Check out the intro animation (QuickTime Movie)
The banners were designed like an alarm clock that would go of and shake the whole banner after which the user would be presented the options “Wake your money” or “Snooze”.
