Yes, that’s all I’m going to write about. Check out the screens or the site.
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Anyho’, for me and the colleagues it resulted in producing a flash site within which you had three steps:
The goal is to have the most successfull portfolio of funds. Anyhow, what does any competition need if not a good looking emblem. So that’s what we did. Needless to say people all over Sweden fell madly in love in this emblem, beautifully animated by no other than world famous flash-artist Andreas Wannerstedt (Hm, haven’t I’ve seen that loader somewhere else?).
]]>Since the offices opened at 6 am during the campaign instead of 9 am, one function on the site were to fill in your phone number and you would get a call early next morning reminding you to get down to your local office and wake up your money. The tone of the voice would range from gentle to aggressive depending on your choice. Needless to say we did get some prank calls, but since boys will be boys what can you do.
Other functions on the site would include a calculator in which you could se how much money you would have earned if you had invested them in Swedbank funds years ago (thank god the financial crisis didn’t happen six months earlier). You could send in your own suggestions how to wake up money aswell read a guide on how to find sleeping money yada yada yada.
Check out the intro animation (QuickTime Movie)
The banners were designed like an alarm clock that would go of and shake the whole banner after which the user would be presented the options “Wake your money” or “Snooze”.
]]>The core of the site is the startpage where you can have your personalized widgets to help you with your daily economicly issues. There is also a place where you can ask any question you wish directly to the bank as well as a sort of wiki for private economy etc etc.
Visit the site (or check out the great selection of screen-captures below).
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